Established in 2001, Shandong Excel Light Industrial Products Company Limited is a foreign invested enterprise, which incorporates production, R & D, design as well as marketing. It is honored with “High-tech Enterprises in Shandong Province”, executive member of Zibo Small and Medium Enterprises Commercial Chamber, “One of Top 10 Enterprises in Zibo high-tech Industrial Park”, “Main supported export name brand in Shandong Province” “Advanced International Trade Company in 2007” and “Harmonious labor relationship company”.

With registered capital US$460782.00 and more than 450 employees, Shandong Excel Light Industrial Products Company Limited is specialized in indoor decorations and outdoor garden decorations, which are mainly made of glass, metal and resin. All of the products are sold to international retailers, wholesalers and middle/high range department stores in Europe and America. Since establishment, export volume of our company has been rising perpendicularly. Export volume came up to US$14,630,000 in 2007 and US$16,610,000.00 in 2008 respectively.

It has 65 patents approved domestically, including 1 patent for invention, 4 patents for utility models and 60 patents for presentation designs. “Excel” brand has been registered domestically and in other 12 countries such as America, Germany, Australia, England, France, Switzerland, and etc.

Launched in Zibo high-tech industrial park in 2002, covering 137 acres, Shandong Excel Light Industrial Products Co., Ltd has 72000 square meters’ workshop and R&D laboratory, 3400 square meters’ exhibition hall, 1400 square meters’ office building. It is certified by ISO 9001 Quality and management system in 2004. And we have ISO14001 Environmental Management System certificate and  GB/T28001-2001 Occupational Safety and Health Management System certificate.

Pursuing to the tenet of Excel all the time: to develop new technique, new materials, new designs and new presentation, we devote large amount of manpower, materials and capital to R & D.

We have 63 developing and designing engineers in our own company. Every year we invite about 20 professional designers from America and Europe to visit our company and develop new products for us. About RMB3000000.00 is devoted to R&D annually. We are always trying to produce new products conforming to the current international fashion and ensure our products enter and even occupy the overseas markets with their famous quality as well as unique presentation. 
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  山东超越轻工制品有限公司是2001年成立的,集生产、科研、开发、设计为一体的外商投资企业,是山东省高新技术企业、淄博市外贸中小企业商会理事单位、淄博高新区“十佳民营工业企业”和“重点培育和发展的山东出口名牌”企业,淄博市“2007年度外贸工作先进单位”及“淄博市劳动关系和谐单位”。公司注册资本460.0782万美元,现有员工460人,产品主要以玻璃、铁、树脂为主要原材料的室内装饰品和室外花园装饰品两大系列,全部出口欧美各大跨国零售商,批发商和中高档百货公司。公司自成立以来,2007年出口创汇1463万美元,2008年出口额达到1661万美元。公司拥有国内注册专利65项,其中发明专利1项,实用新型专利4项,外观专利60项。“超越”商标已在国内和美国、德国、英国、瑞士等12个国家注册。 
  公司自2002年进驻淄博市高新区工业园,占地137亩,现已建成生产厂房及科研实验室72000平方米,样品展厅3400平方米,办公用房1400平方米。公司2004年顺利通过ISO9001质量管理体系认证,ISO14001环境管理体系认证和GB/T28001-2001健康安全管理体系认证。 公司一直奉行开发新技术、新材料、新工艺、新设计为宗旨,投入大量人力、物力和财力进行新材料、新工艺的研发。公司自有研发、设计人员63名,并且每年聘请欧美专业设计师二十余人次来公司设计开发产品,公司每年投入研发设计的费用计300余万元。以生产最适合当年国际流行趋势的新产品,保证以名优特新的产品打入并占领海外市场。


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